Since November 2016, over 200 leading food companies have publicly committed to meet the standards of the Better Chicken Commitment. These companies include Burger King, Subway, Chipotle, McCain, Nestle, and Compass Group.
Why the Better Chicken Commitment?
Consumers are increasingly concerned about where their food comes from and how it was produced. By adopting the Better Chicken Commitment (BCC), companies signal to their customers that they are meeting rising expectations for animal welfare, sustainability, and food quality.
The Better Chicken Commitment is a science-based chicken welfare policy that addresses issues related to breeding for fast-growth and high-yield, housing, stocking density, and slaughter.