A growing number of companies are taking the lead by publicly committing to the Better Chicken Commitment across Australia and New Zealand such as HelloFresh, My Food Bag, Marley Spoon and Domino’s.
Why the Better Chicken Commitment?
Consumers are increasingly concerned about where their food comes from and how it was produced. By adopting the Better Chicken Commitment (BCC), companies signal to their customers that they are meeting rising expectations for animal welfare, sustainability, and food quality.
The Better Chicken Commitment is a science-based chicken welfare policy that addresses issues related to breeding for fast-growth and high-yield, housing, stocking density, and slaughter.